Our Process
We are committed to…
…listening, collaboration, inspiring others, transparency, leadership, diligence, creativity, pride, equity, originality, loyalty, and excellence.
Visioning workshop
To kickoff your project, we will conduct a series of tailored exercises designed to organize the project’s context and clearly articulate its goals. This creative exchange will inspire conversations around core values and opportunities, and align the project team around the design direction in support of the project’s identity.
Programming
Programming is a critical aspect of the initial research and decision making process. Through the filter of operations and asset requirements, we will painstakingly develop a program of organization that represents key relationships within a hierarchy of engagement. The findings from this exercise serve as the foundation for test fitting and design development.
Planning
Using broad strokes with an experienced hand, we will develop relationship diagrams and schematics to explore the opportunities that begin to map an experience within a design narrative. Taking into account spatial restraints, operations, brand guidelines, and the established program structure, we will finalize an approach for further development.
Fit Test
Utilizing programs like Revit, Sketch-up, and Rhino, our team will implement space planning exercises, incorporating aesthetic and operational considerations within a 3D conceptual model. The massing and positioning of basic programmatic elements within the design begin to shape the overall experience and functionality of the space. Scale, guest journey, code compliance, and operations are key components of the initial fit test.
Conceptualization
Building upon the hallmarks of your brand as explored within the workshop, and utilizing the base model from the fit test, our design team will create a vision for the project which captures the essence of the brand narrative. The interior design will emulate the personality and tone of the project objectives and capture the spirit of your unique positioning.
Visualization
Expressing the design to its fullest extent so that you have a realistic understanding of how your project will look and feel is critical. We will produce renderings which capture the essence of our collaboration and serve as the benchmark for the design standard. Often used as collateral for preconstruction marketing campaigns by our clients, our visualization assets are invaluable tools for pushing the project toward successful completion.
Development
We understand that beautiful drawings alone are not enough to ensure a project’s success. We believe in rolling-up our sleeves, getting our hands dirty, and removing any variables within this important coordination phase. Selecting materials and furniture that align with project goals requires due diligence, passion, resourcefulness, and tenacity.
Implementation
Our sourcing and procurement team will work in tandem with our designers to ensure the selections and custom items developed for your project are within budget and delivery expectations. This internal collaboration ensures that our clients do not lose time or money associated with unnecessary design development or sourcing restrictions.
Verification
From reviewing custom millwork to verifying finish selections, our design and procurement teams are in constant communication with the vendors necessary for your project’s realization. Site visits, mock-ups, and fabrication assessments are essential for design conformity and quality assurance.
Celebration
We will be there opening day! We are passionate about our work and the relationships we build with our clients. Your success is our success, and we are committed to supporting the launch of your project however we can. From furniture staging to promotion, our instinct is to celebrate partnership and the realization of your vision as an extension of our own culture.
Brand Integration
Whether you are repositioning your current brand, expanding into a new typology, or starting from scratch, our branding experts are ready to tell your story. We believe in brand integration as part of the design process, and that one should not exist without informing the other. A holistic vision for your project should include a brand approach that addresses design aesthetics as they relate to the overall experience.
